The challenge
In 2015, Chile’s economy shifted. New social and economic policies meant the banking sector had to rethink its approach. Gone were the days of low-cost strategies and pure results focus. Clients now chose banks for service quality and standards.
One bank, with European roots and a strong Latin American presence, decided to act. They launched a five-year vision: “Being the bank of the people and our employees.”
But a cultural shift of this scale needed more than words. It required the right people in the right roles.