We are often asked about the benefits of becoming Belbin Accredited.
It's a fair question – why do you want to spend your time and money learning about Belbin? How is having a certificate going to benefit you and your business?
The main benefit of being Accredited is not just the depth of knowledge you obtain, but an appreciation of the number of different uses to which Belbin lends itself. Being Accredited means that you don't just put Belbin in the "Team" category, but are able to utilise this cost-effective tool in areas such as coaching, management training, leadership development, appraisals….
So, why should you take time out of your busy schedule to become Accredited? Here's what our recent customer survey said:
We asked, "What do you see as the main benefit of using Belbin within your organization?"
We received hundreds of interesting and varied responses. Many people answered in broad terms that Belbin helped teams work together and increased individual awareness of strengths and weaknesses.
More specific were responses to the effect that Belbin was intuitive, accessible, flexible and easy to understand.
A respondent from the PCC described it as an "accessible and people-positive tool", while another from Kaplan Leadership and Professional Development praised the "practical use, simplicity of concept, flexibility of tool". A response from North West National Probation Service said: "Simple but credible theory which is regularly demonstrated in practice".
A respondent from the Learning Consultancy remarked:
"Belbin, using engaging and understandable language, enables individuals and teams to gain greater insights into their own, and others', team role preferences and adapt their own behaviours accordingly. The individual role titles are brilliant and they immediately convey a kind of "code" which may be understood and shared within the team. This leads to improved team cohesion, builds trust and enhances communications."
Another popular category was formed of responses that described Team Roles as a common language which depersonalises interpersonal conflicts.
A respondent from Intelife Group described Team Roles as a and another from NYU Stern as a “launching pad for "non-confrontational language for staff to talk about and acknowledge each other’s strengths and allowable weaknesses". A response from Knight Cornwell Consulting suggested that Belbin gives individuals "a language and […] a framework to talk about similarities and differences".
Other respondents picked up on the practical, behavioural focus of Belbin, with Cubet Ltd citing the importance of "evidence-based data that helps individuals and teams understand themselves". From Trgotur d.o.o. came the statement that Team Roles help with "fostering a culture of evidence and performance-based teamwork". A respondent from Radley’s remarked:
"We have a level playing field from which to better understand ourselves and each other. The report is neutral and unbiased, so personal view is taken out and we can see things clearer."
Respondents also touched on Belbin’s reputation.
From Southampton Solent University came a description of Belbin as "the best and most well-known test of its kind", while a response from of Teams UnLimited cited observer feedback in particular and characterises Belbin as "the gold standard". A respondent from Mason Caird described trust in the model as an important factor, and LMCoaching contrasted Belbin to personality tests, claiming it is "the best behavioural report out there".
Other responses centred around Belbin’s role in:
- Helping managers to support those they manage and delegate work more effectively;
- Composing new teams and merging existing ones;
- Providing “lightbulb” moments for individuals and teams alike;
- Helping individuals to progress in their careers;
- Resolving conflict;
- Recruiting and managing talent;
- Improving communication;
- Increasing employee engagement.
In a nutshell, you don't have to be Accredited to use the Belbin Reports, but you will only utilise about 50% of the information and impact if you don’t!