Is Zoom killing team innovation?
New research published in Nature journal suggests virtual communication has an adverse impact on creativity.
In a laboratory study, 600 people worked in pairs, either virtually or in-person, to come up with new ideas. Judges then rated those ideas according to ingenuity and value.
The research discovered that:
- In-person meetings generated more – and more creative – ideas than virtual ones.
- Pairs were not able to share visual cues (from their surroundings) which could spark new ideas. Instead, they tended to focus on their partner on-screen.
- People tended to move less in virtual pairs. Moving around, or even looking around and using our hands all help to stimulate the creative process.